Many people say that the name of a website should be original. It should convey some sense of branding unlike any other site. They say your name should not be generic. The truth of this matter is that branding is more developed by how you interact with people than by what your name is. Your name can be used to help develop brand, but many smart webmasters use their domain name for more than just branding.
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Since search algorithms are just programs without intelligence they must rely upon the intelligence of humans to structure their search results. Some search engines such as Google make it extremely rewarding for a webmaster to list their site in many different directories. Building links from many different websites from different IP ranges meshes your site into the fabric of the web.
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