Whats
in a name? How to use file and directory
names to boost your search engine rankings
Donald
Nelson article - SEO |
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In
addition to providing relevant content,
it is the presentation of the content
that plays an important part in separating
sites that reach the top of search engine
queries and those that are buried on page
25. One factor in presentation and optimization
that is often underestimated is the naming
of files and directories.
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Build
Your Website with a Search Engine Friendly
Design
Donald
Nelson article - Web Design |
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A
good looking and user friendly website
is an extremely important asset to your
success on the Internet. However without
traffic, even a well designed site will
not produce results for you. The best
websites are those that are both attractive
and easy to use by your human users, and
at the same time, convenient for the search
engine robots that are trying to find
and collect data from your site.
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Is
Your Websites Copy Up to the Mark?
Donald
Nelson article - Copywriting |
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The
Internet is a relatively new medium. What
works for you in your printed offline
brochures and advertising materials may
or may not work on your web page. If you
have already invested either time or money
or both in your website you should carefully
scrutinize the written words on your pages
to see if they can really deliver a return
on your investment. Here are five important
questions to ask to when making a review
of your websites copy.
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Articles
by Donald
Nelson is a web developer, editor
and social worker. He has been working on
the Internet since 1995, and is currently
the director of A1-Optimization
a firm providing low cost search engine
optimization, submission and web promotion
services.
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