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Go to any internet marketing forum you want these days and one of the topics is sure to be whether or not there is a "sandbox" at Google where new sites are forced to come and play for 3-6 months before joining the ranks of ranked and searched results. On the surface it would appear that this is so. New sites are typically taking a long time to get indexed and even longer to show up in the search results. So hence, the sandbox theory. Let's examine some possible reasons and more importantly, our reaction to it.
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In this article, we focus on how you can get your site an optimum listing in the Open Directory. Even if your site is already listed in the Open Directory, you should read this article to find out how you can get multiple listings in the Open Directory.
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Getting your site registered by the Open Directory is vitally important as far as search engine positioning is concerned. In order to see how you can do that, see my Submitting to ODP article on this topic. However, sometimes, it may so happen that try as you might, you just do not manage to get your site listed in the Open Directory. Or, it may also happen that the description under which your site is listed is not optimum.
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In addition to providing relevant content, it is the presentation of the content that plays an important part in separating sites that reach the top of search engine queries and those that are buried on page 25. One factor in presentation and optimization that is often underestimated is the naming of files and directories.
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Instead of hiring a search marketing firm to do a few full blown services, consider doing as much work as possible in house while using an SEO expert hourly on a consulting basis. What a company should do with its website often depends on how the website is designed. Luckily, businesses on limited budgets typically have simple websites designed as .htm, .html, .asp, or .cfm. These are the tactics we would recommend for those sites.
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